LIFE OF A CUSTOMISER…twistedJoE

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THIS IS HOW IT STARTED:

I†started†this customizing game†3 years back, the initial†1st yr†was an ON & OFF thingy…

There was lotsa experimenting and failures along the way all for the sake of fun laughter peace & joy…nothing serious about it…(damn…looking back, what was achieved†were really beginners’ standards) hahahahaaa…

One fine day,†I managed to custom a pair of sneakers which i felt it was†decently good enough to post online…(anyway i didnt post it online initially) hahaha…. That became the turning†point where†I started†dreaming of setting up my own custom BRAND…..HYPETHETIC..

After that, everything became more & more serious…lotsa money has been thrown into expermenting…lotsa money wasted…lotsa time,†research, sweat & blood wasted toooo…but i never gave up….

It was back then early 2006, i finally came out with something i felt that was†”MORE THAN DECENT”…†which is supremo legacy…HYPE OR MONEY…after which i decided to hook up with my buddy SHAUN aka YEN, who is a web designer, to start up our online store…Shaun was†indeed a†great help to me as he handled the website, photography & sales aspects of HYPETHETIC. Which leaves me with more time to handle custom works.. he in times also helped me with†some custom jobs…really APPRECIATE that!

11th SEPT 2006 -†marked the OFFICIAL LAUNCH of HYPETHETIC online store. A dream come true…for me….really…

You may have†noticed, 90% of the customisers are into paintworks. As for us, we wanted to†set ourselves apart from the rest of the customisers around the globe,†by putting our focus into FABRICS/MATERIALS/PRINTS… and†become†our STYLE of customising..

We were fortunate enough to†clinch 2nd place in the fabric category in an AF1 competition organised by SOLE COLLECTOR magazine †in Dec 2006. It was from there on…HYPETHETIC gained more exposure and†attention†in the local & international scene.

Circumstances got HYPETHETIC to recruit†another†member, CLARK†, to help out in the†operations of hypethetic. From there on…†I started†imparting customization skills and knowledge to both Shaun and Clark. After harsh and intensive training sessions,†both of them†are now more than capable of doing their own custom designs…soon you guys will be witnessing their works in the near future…..

When i meet new people during events, a common question “Why the alias twistedjoe???” would pop up during conversation.

It all started†by my sister, who gave me this nick…

For every comment/story my family members†made/shared in the past yrs… it came†naturally that I would†come back with a rebuttal by twisting and turning†the†facts till there were†mixed outcomes, be it a stoopid,†corny, irritational,†gross etc. †Simply putting myself into THAT SHOE…fabricating†my own version of a situation just for†fun and laughter, peace†and joy…

Finally the day came where†my sister made†this comment….”Why is your mind so twisted???†You could call yourself twistedjoe instead !” It sounded insanely cool and since then I adopted the alias.