LIFE OF A CUSTOMISER…twistedJoE

NIKE SPORTSWEAR UNVEILS SPECIALLY CRAFTED WINDRUNNERS IN METALLIC COLOURS

Rooted in sports, this season’s Nike Windrunner collection takes on a new twist for consumers who are looking for self-expression and unlimited creativity.

Singapore [Wednesday, 29 October], – Gold and Silver reign as the key colors featured in the Holiday 08 season of Nike Windrunners. One of 8 icons within Nike Sportswear collection, this iconic apparel is rooted in Nike’s passion for sport while re-mastered and further improved for this season. Playing up the ‘Bling’ factor for the collection, each metallic hue is paired up with 12 pop shades to create unique combinations that cater to style-savvy consumers that wish to express their individualism through their selection.

“This season’s Nike Windrunner metallic collection is all about anchoring the style in the heritage of sports and having fun with colors. By bringing in limited quantities will serve to elevate this iconic product within the Nike Sportswear range while catering to our discerning consumers who can appreciate quality craftsmanship to suit their taste,” said Stanley Goh, Country Director Nike Singapore.

The Windrunner is Nike’s most recognizable piece of apparel. Designed as a running jacket, its nylon construction meant lightweight wear. But the Windrunner quickly transcended its athletic identity thanks to early hip-hop culture, which made it its own. Re-mastered for today, the lightweight shell is even lighter, built from super-breathable nylon and equipped with an updated hood that forgoes a hood adjuster for a clean finish.

Retailing each at S$ 138.00, the collection will be made available for a limited time at the first Nike flagship store in Singapore at Wisma Atria shopping centre from December onwards.

For more information, please visit: www.nike.com.sg

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